Your dose of connected marketing (davaidavai #28)

Strategy

OK, well maybe not scare you, but definitely make you a little nervous. If you look at this list and think, “Oh yeah, my brand is totally on it,” then you’re not trying hard enough and your company…

Was braucht es, um eine gute Entscheidung zu treffen? Und worauf lassen sich Fehlentscheidungen zurückführen? Ein Managmentforscher im Gespräch.

Tactics

Instagram hat ein neues Werbeformat für Branded Content angekündigt.

Facebook ersetzt die Relevanzbewertung von Kampagnen durch detailliertere Relevanzindikatoren. Außerdem wird die potentielle Reichweite praxisnäher ermittelt.

allfacebook hat ein paar Zahlen zusammengetragen und in ein Benchmark Sheet für Instagram Stories gepackt. Sehr interessant, das Ganze. 

Break during farming, Russian/Soviet, Oil

UX

I conducted a 2-week case study to challenge myself to improve Caviar’s iOS ordering flow. Being an ardent food lover, Caviar is one of the apps that I use a lot, if not the most. Through research, I…

Check out these 31 call-to-action examples that customers just can't resist clicking on (number 9 is brilliant).

Connected World

But that doesn’t mean people are leaving social media altogether.

The new Google offer may pose a severe threat for hotel booking sites.

Google Duplex -- Google’s AI chat agent that can arrange appointments over the phone -- is now available on Pixel phones in 43 US states.

Other participants: Fire stations, and police departments, and schools.

Creative

Illustrator Yehuda Devir chronicles his relationship with his wife in his ongoing webcomic called One of Those Days. Created in a stylized, often exaggerated comic book style, the one-panel illustrations share their lives in a way that's sure to resonate with anyone who has been part of a couple.

Will birds discuss where to put the new sofa, too?

Ads in NYT, Chicago Tribune and L.A. Times promote the brand's #SeeHer partnership.