Your dose of connected marketing (davaidavai #23)

Curated Links of the Week

In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. We decided to rank the 100 best campaigns of the century, in a special issue, to celebrate their creativity and impact.

The economics of one strange corner of the automotive safety industry.

Inspiration, references, and reminders for the planning process

Former Facebookers launch yet another AI-enhanced meeting scheduler, and promise bigger things to come.

Do you understand the power of colour? In this in-depth guide, we analyse the psychology of colour in marketing, with examples, applications and experience.

Created by a design student to make controlling privacy easier, it cleverly reimagines how to teach users to protect themselves.

Movie Poster: The Brain That Wouldn't Die (1962)

German

Brand Safety bleibt eines der großen Themen im digitalen Marketing. Trotz aller Bemühungen, das Problem einzudämmen tauchen immer noch viele Anzeigen in unpassenden Umfeldern auf. Das geht aus einer Analyse von Ebiquity und Zulu5 hervor.

Eine aktuelle Eye-Tracking-Studie enthüllt, dass 82 Prozent bei Google auf bereits bekannte Marken klicken. Branding leistet also wertvolle Vorarbeit.

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Digitaler Sog vs. bewusstem Surfen: Das Internet hat sich in allen Generationen etabliert. Doch die Unterschiede sind groß zwischen Digital Natives und Silver Surfern.

Ab Mitte 2019 soll die U-Bahn flächendeckend mit dem Mobilfunkstandard LTE oder 4G ausgestattet werden. Das Land Berlin zahlt.

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