Your dose of connected marketing (davaidavai #18)

Brands & Marketing

Nike's new advertisement featuring Colin Kaepernick is getting attention, both praises and criticism. In this post, I examine the marketing lessons in brand management and advertising strategy that are developing from this polarizing ad.

The social giant is no longer the preferred platform among teens. Even worse, it is now the network of the poor and less educated segment of the young population. In building N° 20 at Facebook’s…

Working with agencies that are nice to the brand – and each other – is the only way to build the trust needed to achieve your best work, says Lufthansa vice president of marketing, Alexander Schlaubitz.

Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis…

Guides & Tools

Andy Grove was a Hungarian refugee who escaped communism, studied engineering, and ultimately led the personal computer revolution as the CEO of Intel. He died earlier this year in Silicon Valley…

Google, but for colors.

A simple up-to-date guide for recommended image sizes on Facebook, Instagram, LinkedIn and Twitter, plus free downloadable Photoshop templates.

Creative Inspirations

One more summer is almost away — so before the bright and active autumn starts, let’s take our time to discuss hot design trends of this year. Let’s review some popular trends in user interface…

German Corner

Meinen zweiwöchigen Revue Newsletter mit Links aus dem Connected Marketing können Sie hier abonnieren. Es sind Umbruchzeiten. Zeiten, in denen man sich entscheiden darf, auf welcher Seite man stehen…

Mit Facebook Watch rollt das Zuckerberg-Imperium jetzt weltweit einen Videodienst aus. Das dürfte nicht nur Youtube in Zugzwang bringen.

Google macht im Big Apple mit einer Außenwerbung in Kombination mit Echtzeitdate Sectionn auf sich aufmerksam. Im Fokus steht ein Update des Erkunden-Bereichs.