Your dose of connected marketing (davaidavai #16)

An open letter to CMOs

Lego is spending more money on Amazon, using everything from video advertising to voice to augmented reality.

Learn about this year's 30 most popular productivity apps and how they will help you stay as organized, focused, and as efficient as possible.

Since 1976, every Playmobil character has been made in a Maltese factory – where it’s not just the figures who are happy. Not far from Malta airport, 192 new figures are born every minute – and whether they’re pirates, policemen or princesses, they’re always smiling ...

Connected

At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all.

Jiayang Fan on how JD.com is expanding its consumer base with drone delivery and local recruits who can exploit villages’ tight-knit social networks.

Auf Deutsch / In German

45 Prozent der Deutschen starten ihre Produktsuche bei Amazon, Tendenz steigend. Diese SEO-Tipps befördern eure Produkte an die Spitze der Suchergebnisse.

Egal ob Blogger, Gründer oder Marketer – jeder hat Wettbewerber. Doch was machen sie anders? Was vielleicht sogar besser? Diese Tools verraten es.

Das Ranking analysiert die Werte von Januar bis Mai. Die Top 20 Brands haben auf Instagram einen Earned Media Value von 660 Mio. US-Dollar generiert.