Your biweekly dose of connected marketing (davaidavai #14)

Recent posts in English

Recent curated posts in English

If you’re going to devote your career to something, it helps to study it before you commit—especially in a sector like advertising, which can be either banal and soul-crushing, or diverse and disruptive, depending on how you approach it (or who you’re talking to).

Digital processes seem to turn into a real challenge for many industries. One of them is logistics, where digital control towers begin to replace humans at scale.

Pew Research Center released it's latest Newspaper Factsheet, but the data is a bit misleading. Here is what happens when you account for population and inflation.

Woeful tales of lost luggage, cavorting on yachts, slopping rosé down shirt fronts, traipsing miles to out-of-town hotels barefoot, and dealing with French transport strikes. It’s all in a day’s work at the Cannes Lions Festival of Creativity.

Previously, we featured 2018's top trends in graphic design, typography, imagery, and web design. Today, we focus on the latest logo design trends with the help of this excellent list compiled by Logo Lounge. Neo vintage designs, linear fades, gradients, cuts, and gold, are some of the key trends this year. Logo

If you’re getting more into the UX side of things you’ll love these YouTube channels. They feature free content that goes beyond just typical UX work into all sorts of topics relevant to freelance and in-house designers.

YouTube, Instagram and Snapchat are the most popular online platforms among teenagers.

Own posts/In eigener Sache (German only)

Die Profilwerkstatt Darmstadt hat gerade bei Europas größtem Content Marketing Award toll abgeräumt. Ein Gold Award ging an den Werkstattbrief 10, in dem ich im letzten Jahr portraitiert wurde. Danke für die Möglichkeit und herzlichen Glückwunsch an die Profilwerkstatt.

Vor einigen Jahren gab es im Digitalmarketing einen Running-Gag, der sich heute fast irrwitzig anhört: “20xx (setze ein beliebiges Jahr ein) wird das Jahr von Mobile.” Das Ganze wirkte deshalb so…