davaidavai - Issue #9

KFC's FCK ad shows that playing around with your logo in ads benefits both brand-building and sales objectives, argues creative director Ryan Wallman.

As reported, mobile internet usage crosses 50% for the first time in all 63 countries covered by the Consumer Barometer Study.

We all want to create unicorn ads that have the highest CTRs and the best conversion rates. But a good metric for one industry isn’t necessarily good for another. What numbers should you be looking to beat in your industry? We dug into our data to find out!

We were lucky that our 15 minutes of fame was due to something positive.

To stay at the forefront of the accelerating artificial-intelligence race, business executives can study up on the ABCs of AI using this interactive.

Media’s in cataclysmic shape these days — publishers closing big and small, newspapers going out of business, consolidation and layoffs everywhere — and it’s easy to blame technology. There was a war…

First-world services are finally arriving in the developing world—because of mobile money, unconventional credit scoring, data science and even satellite imaging—and they don’t require a smartphone.