davaidavai - Issue #6

Laws of UX is a collection of the maxims and princples that designers can consider when building user interfaces.

It’s not every day that a government job post goes viral–but then, this is no ordinary job listing.

The author and eminent design researcher Don Norman examines how poorly designed software spread panic in Hawaii–and offers tips for avoiding such incidents in the future.

Rewriting the rules of brand engagement

(_This article is kindly sponsored by Adobe_.) User research should be a core part of every designer's activity. Let's take a closer look at the importance of undertaking user research.

Learn how you can use Facebook Messenger Ads to connect with your audience, reach new prospects, and really stand out in today’s environment.

2017 was an annus horribilis for the holding companies. WPP has seen its largest share price fall in decades and revenues at the big six fell on average 0.3% during the second and third quarter of 2017.

Rebranding your company or product name? Avoid brand-related rankings and traffic loss during these crucial stages with these SEO best practices.

We are familiar with the idea that "content is king". Yet, the new era of SEO changes the rules of the game making room for a new concept: conteXt is king. So long live context!

Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.

Our regularly updated conversion rate and lead generation statistics for desktop and mobile devices shows conversion rates averages depending on industry and device.

Marrying logic and magic pushes campaigns beyond the marketing noise. Finding these key points of connection requires you to get serious about data.