davaidavai - Connected Marketing - Ausgabe #39

Marketing und Strategie

Establish a unifying purpose.

The company is acting more like a youth culture consultancy than a strip-mall fixture—part of a multipronged strategy to get ahead in the $95 billion sneaker wars.

You don’t need a time line; you need a time cone.

Design

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The latest in a long series of conceptual designs for the damaged site suggests constructing a temporary space for events next door.

Leave it to the Italians to render simple items like soap, toothpaste, and notebooks impossibly beautiful.

This is Atomik vodka, a vodka distilled by the just created Chernobyl Spirit Company using radioactive grain from a farm located in Chernobyl's radioactive exclusion zone. The company hopes to produce 500 bottles this year, and even more in...

Webkultur

Three white nationalist shooters appear to have posted manifestos on the same troll forum. Here’s how 8chan became a meme-filled refuge for hate.

Größe des "Denkmals für den afrikanischen Widerstand", Dakar, Senegal

Hacks & Guides

Wer auf Instagram organisch wachsen möchte, sollte seine Themen nicht aus dem Blick verlieren, mit seiner Community interagieren und Geduld mitbringen.

The success of an app or website depends significantly upon its UI/UX design. A recent study by Microsoft found that the average human attention span is

It's crucial you choose your words wisely, especially when you're crafting email subject lines. Here are some best practice tips for perfecting your emails.

Tools

Chrome has a 63.69% market share and most designers prefer the Google-powered browser for its speed, UI, and the ability to add useful extensions.

Plattformen

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Einer Marketing-Studie nach kommen nur noch 23 Prozent der Besucher von Webseiten über die organische Suche. Der Abwärtstrend gilt auch für Google.

If you’re in the business of business, LinkedIn is the place to be. First off, it’s the only social media that’s acceptable to mindlessly scroll during business hours (how else are you supposed to keep up with industry trends?). But more importantly, it’s a place to find customers...